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Privacy & Data

Privacy Policy

Last updated: March 2026

Ski Flock ("we," "us," or "our") values your privacy. This Privacy Policy describes how we collect, use, and protect information when you visit skiflock.com (the "Site"). By accessing the Site, you agree to the practices outlined in this policy.

1. Information We Collect

1.1 Automatically Collected Technical Data

When you browse Ski Flock, our web servers and privacy-centric analytics automatically collect standard technical data to ensure site speed and system stability:

  • Browser type, version, and operating system.
  • Anonymized IP addresses and approximate geographic region (country and metropolitan level).
  • Referring URL, pages visited, time spent per page, and navigation paths.
  • Device characteristics such as viewport dimensions and network connection type.

1.2 Information You Provide Directly

You can use Ski Flock without creating an account or providing any personal identifying information. If you choose to contact us via email, we collect your email address and any message content you provide to respond to your inquiry.

Please note that our public email newsletter subscription service is currently inactive. We do not harvest, store, or sell email subscriber lists.

2. Cookies and Tracking Technologies

We use essential cookies to maintain core site functionality, remember user preferences (such as comparison selections), and analyze aggregated traffic patterns. For complete details on the cookies we use and instructions on managing your preferences, please consult our dedicated Cookie Policy.

2.1 Advertising

Ski Flock displays advertising served by Google AdSense. Google and its partners use cookies to serve ads based on your prior visits to this and other websites. You can opt out of personalized advertising by visiting Google Ads Settings. See our Cookie Policy for details on the specific cookies used on this site.

3. How We Use Your Information

The information we collect is used strictly for legitimate operational purposes:

  • Delivering, maintaining, and improving our resort directory and pass comparisons.
  • Analyzing aggregate usage patterns to optimize mobile performance and search speed.
  • Detecting, preventing, and mitigating fraudulent bot attacks, scraping, and technical vulnerabilities.
  • Responding to user-submitted inquiries, error corrections, and editorial feedback.

4. Third-Party Services and External Links

Ski Flock contains links to third-party websites, including ski resort operators (such as Vail Resorts, Alterra Mountain Company, and Boyne Resorts), season pass portals, booking platforms, and weather services.

When you click external links or leave our domain, you become subject to the privacy practices and terms of those third-party sites. We do not control and are not responsible for the privacy practices, content, or security of external websites.

5. Data Retention and Security

We implement industry-standard SSL/TLS encryption across all connections. Server log data collected for analytics and security is retained only as long as necessary to fulfill operational analysis and is automatically purged or anonymized.

6. Your Rights Under GDPR and CCPA/CPRA

Depending on your jurisdiction (including the European Economic Area, United Kingdom, and California), you hold specific privacy rights regarding your personal data:

  • The right to request access to any personal data we hold about you.
  • The right to request rectification or deletion of your personal data.
  • The right to restrict or object to our processing of your data.
  • The right to non-discrimination for exercising your privacy rights.

Because we do not maintain user accounts or collect personal profiles, we hold minimal identifying data. To exercise any statutory privacy rights, email us at hey@skiflock.com.

7. Children Privacy

Ski Flock is an informational travel guide directed at the general public and adult trip planners. We do not knowingly collect personal information from children under the age of 16. If we become aware that a minor has provided us with personal data, we will immediately delete that information.

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect technological changes, legal requirements, or adjustments to our site features. The updated policy will be posted on this page with the revised effective date.

9. Contact Us

If you have questions, concerns, or privacy requests regarding this policy, please reach out to us at hey@skiflock.com.